Mr. Green has closed it’s German facing sportsbook with immediate effect.
The William Hill owned operator took the decision at the end of January and their affiliate partners were asked to:
“remove all sportsbook content from your German marketing channels as soon as possible.”
Recent regulatory changes in the country have been cited as the reason for the closure.
New Temporary Federal Gambling Treaty
Bit of a mouthful, right?
Back in March 2019 it was agreed by all 16 German states to extend the current toleration of sports betting operations until June 30th 2021. This is to give them time to agree a more permanent version of the federal gambling treaty.
However, any outfit wishing to operate in the country in the meantime will have to apply for a new license to cover the period of time until those final decisions have been made.
These changes came into effect at the start of the year, which is why Mr. Green have waited until now to make their decision.
UK Casino Promotion On Hold
A few short weeks after the German side of the business was closed, UK affiliates were also told to stop promoting Mr. Green’s casino and live casino products until further notice.
“Compliance issues” are as detailed a reason as was given, and the plan is to temporarily replace any casino advertising with sports advertising instead.
So the sportsbook seems unaffected by these compliance issues, while everything from banners, pop-ups, social posts, text links, and other forms of marketing materials pertaining to the casino and live casino are out of bounds.
While it’s unclear what exactly these compliance issues are, Mr. Green seems confident they can resolve the issue in good time, although it can’t be denied that the bookie has had a bumpy start to 2020.