New football shirt sponsorship deals are announced before every new season, with some clubs having long standing partnerships with big brands and others changing sponsors every few years – one thing that never changes though, is the dominance of gambling brands. Over the last decade or so, there has been a consistent 40%-50% of clubs…
Category: Advertising
Norwich City Under Fire for Sending Gambling Advert Out to Fans
Yet more controversy surrounding gambling and the football world has come up. This time it is Norwich City Football Club has come under fire after it sent fans an email promoting gambling. The club, which currently plays in The Championship league, received criticism from campaigners. One of those headlining the backlash was James Grimes of…
PaddyPower TV Advert Banned After 3 Complaints
Paddy Power have received another slapped wrist for one of their TV ads, becoming the latest in a long line of banned commercials. While it’s true that the famously tongue in cheek bookie have overstepped the mark in the past (the transgender spotting advert in 2012 was a real clanger) this latest ban seems overcautious….
Football Shirt Sponsorship: Are Trading Apps Replacing Bookies?
Betting sponsorship has played a huge role in football over the last decade, especially in the Premier League where advertising real estate commands a lot of dosh. This has also been the subject of a fair amount of controversy though, with campaigners arguing that promoting gambling vis football is irresponsible and can be harmful, especially…
Ladbrokes Ad Banned for Being Socially Irresponsible
Anyone watching the telly after 9pm during April may have caught the Ladbrokes ad in question before it was taken off the air. Although the ad originally passed checks and made it onto the TV in the first place, a complaint from a member of the public made the Advertising Standards Agency (ASA) look again….
Norwich Drops Sponsor BK8 After Just 3 Days
This must be some sort of record. On Saturday 5th June Norwich City announced a 1 year sponsorship deal worth £5 million with Asian sports betting firm BK8. Just 3 days later, the club announced that the deal had been terminated with immediate effect – that’s about as long as Norwich will go without losing…