Football Shirt Sponsorship: Are Trading Apps Replacing Bookies?

Betting sponsorship has played a huge role in football over the last decade, especially in the Premier League where advertising real estate commands a lot of dosh. This has also been the subject of a fair amount of controversy though, with campaigners arguing that promoting gambling vis football is irresponsible and can be harmful, especially…

Ladbrokes Ad Banned for Being Socially Irresponsible

Anyone watching the telly after 9pm during April may have caught the Ladbrokes ad in question before it was taken off the air. Although the ad originally passed checks and made it onto the TV in the first place, a complaint from a member of the public made the Advertising Standards Agency (ASA) look again….

Norwich Drops Sponsor BK8 After Just 3 Days

This must be some sort of record. On Saturday 5th June Norwich City announced a 1 year sponsorship deal worth £5 million with Asian sports betting firm BK8. Just 3 days later, the club announced that the deal had been terminated with immediate effect – that’s about as long as Norwich will go without losing…

Gambling Firms Voluntarily Withdraw Advertising

With the country still in the grips of the COVID-19 pandemic, more people than ever before are stuck at home with not a lot to do. It has been rightly pointed out that this could present an issue when it comes to boredom gambling and those with pre-existing gambling problems. I have to say, on…

Record Breaking Numbers in Shirt Sponsorship Deals

For the 10th year in a row, the amount raised in shirt sponsorship in the Premier League has topped that of the preceding season. This record breaking streak saw a total income of £349.1 million in shirt sponsorship deals for the 2019/20 season. This becomes relevant when you realise that out of the 20 clubs…

Paddy Power Hoax Confirmed

Paddy Power have confirmed that their sponsorship of Huddersfield FC’s shirt in the friendly against Rochdale was indeed fake news. Thank God, because it was full on fugly. The bookie is well known for its’ advertising stunts, so speculation was already rife after images of a Paddy Power sash laid crassly across the Terriers 19/20…