This must be some sort of record. On Saturday 5th June Norwich City announced a 1 year sponsorship deal worth £5 million with Asian sports betting firm BK8. Just 3 days later, the club announced that the deal had been terminated with immediate effect – that’s about as long as Norwich will go without losing…
Category: Advertising
Gambling Firms Voluntarily Withdraw Advertising
With the country still in the grips of the COVID-19 pandemic, more people than ever before are stuck at home with not a lot to do. It has been rightly pointed out that this could present an issue when it comes to boredom gambling and those with pre-existing gambling problems. I have to say, on…
Record Breaking Numbers in Shirt Sponsorship Deals
For the 10th year in a row, the amount raised in shirt sponsorship in the Premier League has topped that of the preceding season. This record breaking streak saw a total income of £349.1 million in shirt sponsorship deals for the 2019/20 season. This becomes relevant when you realise that out of the 20 clubs…
Paddy Power Hoax Confirmed
Paddy Power have confirmed that their sponsorship of Huddersfield FC’s shirt in the friendly against Rochdale was indeed fake news. Thank God, because it was full on fugly. The bookie is well known for its’ advertising stunts, so speculation was already rife after images of a Paddy Power sash laid crassly across the Terriers 19/20…