Category: Advertising

Record Breaking Numbers in Shirt Sponsorship Deals

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For the 10th year in a row, the amount raised in shirt sponsorship in the Premier League has topped that of the preceding season. This record breaking streak saw a total income of £349.1 million in shirt sponsorship deals for the 2019/20 season. This becomes relevant when you realise that out of the 20 clubs…

Paddy Power Hoax Confirmed

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Paddy Power have confirmed that their sponsorship of Huddersfield FC’s shirt in the friendly against Rochdale was indeed fake news. Thank God, because it was full on fugly. The bookie is well known for its’ advertising stunts, so speculation was already rife after images of a Paddy Power sash laid crassly across the Terriers 19/20…