Betsson are an online gambling brand who have grown to become one of the market leaders in the European sports betting and casino gaming scene.
You might know the brand name from the Betsson sportsbook, but the Betsson AB group also look after a range of popular online gaming companies that include the likes of BetSafe and CasinoEuro.
So how did this firm grow from being a small Swedish sportsbook into becoming a multinational online gambling company?
NOTICE: Betsson Brands Not Available In The UK
In October 2020 Betsson withdrew all brands for UK customers. This decision was made mainly due to increased regulation and tax in the market that made it a less attractive proposition.
Betsson earned less than 3% of their profits from the UK and feel they can more easily earn money in less regulated countries.
The Rise of Betsson
Betsson AB have been around since way back in 1963. From humble origins where the firm provided slot machines in Swedish restaurants, the owners of Betsson wisely took advantage of the online gambling boom at the turn of the century. Through shrewd partnerships and mergers with brands such as Cherry and Net Entertainment, Betsson’s profile was rapidly increased.
By launching its own digital services in the online gambling hotspot of Malta, Betsson has grown to become a multinational company that has recently been featured on the NASDAQ Stockholm Large Cap List. With offices in locations as far-reaching as Stockholm and Malta, Betsson feature no less than 12 local licenses and have a workforce featuring well over 1,800 employees.
The brands featured under the Betsson umbrella feature UK-facing sites like BetSafe and RaceBets, but there are also popular betting and gaming websites such as Vernons, NordicBet, CasinoEuro, SuperCasino, Jackpot247 and EuropeBet within the Betsson portfolio.
How Good is the Betsson Sportsbook?
The Betsson sports betting service features options for over a dozen different languages including English, German, French, Italian, Swedish, Spanish and much more. The Betsson website is professionally designed, quick to load, and there are also specialist betting apps for iOS and Android mobile devices.
In terms of the betting markets available on the Betsson website, the brand feature a vast range of prematch and live odds. These cover the most popular sports such as football, tennis, basketball and ice hockey, but there’s also a pleasing variety of niche sports that range from esports and mixed martial arts, to fairly obscure betting options such as beach volleyball, water polo and pesapallo.
Live betting at Betsson means that you’ll get to enjoy a wide range of in-play markets as well as a good amount of live statistics to help you make a better-informed sports bet. Don’t forget that Betsson also feature a live streaming service that means that you can easily watch the action and place a bet all in one place from your computer, tablet or smartphone.
What else does Betsson have to offer?
Betsson have ensured that all aspects of their online gambling service meet the standards of the UK Gambling Commission and the Malta Gaming Authority. This means that customer can enjoy safe and legal wagering at the fully encrypted website, plus the brand only facilitate trustworthy real money payment methods such as Visa, MasterCard, Skrill, Neteller, PayPal, Paysafecard and more depending on the customer’s location.
Customers are especially well taken care of at Betsson. This is because the brand have been quick to implement a responsive customer service team who can be accessed via live chat or through UK or international telephone hotlines.
Whilst Betsson’s sports betting solutions are in a class of their own, it’s also worth checking out the brand’s casino gaming services. This offers customers a safe and stress-free way to enjoy a huge range of slots games, and Betsson also have an excellent variety of live casino games like roulette, blackjack and baccarat that are powered by the highly-rated Evolution Gaming.
All in all, Betsson have quickly shown that they can easily meet the match of many big brands in the fiercely competitive online gambling realm, and it’s going to be fascinating to see where they go from here.