Founded in 1996 and licensed by the United Kingdom Gamling Commission (UKGC), Open Bet has strong roots in the sportsbook industry and continues to exceed expectations for a wealth of prestigious clients.
With an emphasis on flexibility and versatility, Open Bet’s product offering is diverse and vast which has gradually developed over the last couple of decades.
The beauty of Open Bet is the amount of options are available to its clients, with the company offering a number of products including technology to cater for Bet In Play, Pari Mutuel Betting, fixed odds and trading.
However, due to the company’s size and reputation in the industry, clients can choose whether they want a full service, which such as marketing.
White Label Package
Due to its long history in the industry, Open Bet have become experts at understanding what the market really wants, which helps them when it comes to providing white label services for those companies who essentially want a customisable sportsbook building from scratch.
This means that they can consult accordingly on the best trends and what they think would suit a particular brand. In fact, new sportsbooks of the last few years have turned to Open Bet because of this and the fact that they know what customers respond best to.
What gives Open Bet an edge over other software providers is the amount of acclaim that is has had since starting. While they continue to grow, they have also won the EGR Magazine Sportsbook Supplier Award, six times, which further helps to strengthen their grip on the industry.
Breaking Records with Proven Technology
The fact that Open Bet has a highly robust and easy to use platform was highlighted in 2017 when the company broke records with its own sportsbook at the Grand National, where it processed more than two billion bets averaging 68,000 peak bets per minute.
Particularly known for having some of the most notable names in the industry on its books, such as William Hill, Ladbrokes, Paddy Power, Betfair, Open Bet really understands what the customer wants.
Its acquisition of its new digital division; Scientific Games in January, is a measure of how far the company has come.
“Today, Scientific Games moves forward as a leading digital provider of sports betting, iGaming and iLottery technologies, platforms, content, products and services,” said Kevin Sheehan at the time, Scientific Games Chief Executive Officer and President. “As we look to 2018, we are truly excited by the opportunities that this acquisition presents to us.”
With such an important role to play in the future in what is an ever expanding market, Open Bet is focused on bringing more solutions to a wider market place outside of its already well established 20 locations across the world and their recent work with Caeser’s Palace in America suggests exciting plans for the future.