If you want to know who powers many of the largest sports betting sites, then you will need to get to know PlayTech a little better.
PlayTech are an online gambling technology development firm who provide the software behind the likes of Ladbrokes and Paddy Power. As well as this, PlayTech’s casino gaming technology has also revolutionised the way in which we play casino games like roulette, blackjack and slots.
Who are Playtech?
PlayTech burst on the scene in 1999 at the very start of the online gambling phenomenon. The company started its operations in Estonia, but has since moved its headquarters to the Isle of Man.
Such is the speed of PlayTech’s growth that the firm now has 140 global licenses and offices in 17 countries. In addition to this, PlayTech has traded on the London Stock Exchange Main Market, and has grown to become the world’s biggest online gaming software supplier.
What does PlayTech do?
The basic premise of PlayTech’s operations is to use online technologies to make gambling easier, faster and potentially more lucrative than ever before. Over the past two decades, PlayTech has developed software in areas such as online sports betting, online casinos, online poker rooms, online bingo games, and even scratchcards.
PlayTech has currently developed over 30,000 different online gambling products worldwide, and there are more than 120 partners in 24 different countries that feature their software.
The software development company hit the headlines in the UK in 2008 when they joined forces with William Hill to create the William Hill online betting site. This was backed up with significant moves in 2011 where PlayTech signed a deal with Gala Coral, whilst Paddy Power were also quick to implement PlayTech’s gaming software.
With other important deals such as a partnership with Ladbrokes in 2013, it’s evident that PlayTech has a major hand in how we enjoy sports betting and casino gaming in the modern era.
PlayTech’s Sports Betting Product
PlayTech have positioned themselves at the core of the sports betting realm. The PlayTech BGT Sports division covers both online products and retail outlets for many big-name operators.
This means customers can instantly access a massive range of prematch and in-play odds for thousands of sports either at a self-service betting terminal in a bookie’s retail outlet, or via an online betting site. PlayTech’s software allows each operator to customise their platform with special bonuses, loyalty programs, and the technology can be used in over a dozen different languages.
By using Playtech’s sports betting platform, it means that customers can place and settle their bets 24/7, 365 days per year in a quick, safe and satisfactory manner. Regardless of whether the customer is at a betting shop, or are using a computer or even a mobile device, PlayTech have made sports betting easy and enjoyable.
PlayTech’s Breakthrough Innovations
Simply serving up thousands of sports betting options isn’t enough for a brand of PlayTech’s stature. This is why PlayTech have embraced the live betting phenomenon, and their in-play betting platform is constantly offering customers a brand new way to wager after the game has begun.
As a result, customers won’t just get to access the live score of the match they are betting on. Instead, there will be a treasure trove of in-play game data, as well as handy graphic visualisations that allow the punter to place a much more accurate live sports bet.
In addition to this, PlayTech have found great success with their Coral Connect program. This allows customers a much easier way to bet online and then pick up their winnings in a Coral betting shop.
PlayTech have also revolutionised the way that we enjoy gaming on the go. Thanks to their purchase of the Swedish gaming brand, Quickspin, in 2016, as well as their deal with Warner to feature DC Comics-branded slots games, it seems that PlayTech are not slowing down in their bid to remain the world’s biggest online gambling software developer.