When it comes to delivering the best sportsbook white label, ProgressPlay leads the way, especially with their supreme functionality especially across mobile where they are considered to be exceptionally equipped in this area to deliver a seamless sportsbook experience, though also are well regarded for the desktop offering.
The software provider props up some of the most well known sportsbooks in the world and is responsible for ensuring customers can get the maximum enjoyment from their sports betting experience.
Providing high quality sportsbook content since 2012, ProgressPlay soon became an industry leader in the white label space and soon forged a reputation for delivering unparalleled customer satisfaction.
It wasn’t long until their clients customers started commenting about how the smooth and efficient their experience was and as such, this has led to ProgressPlay dominating in this space, becoming the undisputed choice for white label solutions for clients across the globe.
In essence, the ProgressPlay deliverables are a one stop solution and are authorities in the niche; their cutting edge technology positions them as the best in supreme customer support service as well as industry knowledge.
Supporting the provision of a real money sportsbook platform, which runs excellently on all devices, from mobile phones, tablets of all kinds, laptops and desktop so that players/customers can enjoy and access a full and comprehensive suite of exciting products from any location, as long as they have a good and secure internet connection.
Encompassing security of the highest and most robust level as well as best in class privacy solutions, ProgressPlay are fully licensed by the UKGC (United Kingdom Gambling Commission) and the Malta Gaming Authority so that customers can rest assured that they are well protected.
Led by CEO Itai Lowenstein who brings nearly two decades of expert industry experience with 5 years at 888 as Head of Promotions, Head of Operation and Casino Director, plus three years as CEO of Kamay Holdings who owned sites including Lucky Ace Poker, Lucky Ace Casino and Supro Casino.
Along with Lowenstein, there is a well respected management team and ProgressPlay’s team of specialists are extremely well positioned to help clients to achieve and deliver a considerably successful sportsbook experience for their customers. This know how is one of the major selling points for ProgressPlay and as a result, they are revered all around the globe.
In June 2109, ProgressPlay became the subject of considerable industry talk when it was revealed that Bet Construct had powered the launch of Online Betting Ltd, using ProgressPlay’s leading white label solution; a move that made significant waves in the market.
Online Betting Ltd Marketing Director Andrew Ward said at the time:
“We’re thrilled to launch Online Betting Ltd in the UK with the best supplier [ProgressPlay] in the business and look forward to becoming a key player in the market. We believe that our brand and partners have the ability to really compete in this highly competitive space.”
Certainly some testimony and one which put the wheels in motion for further, long lasting partnerships for other new ventures in the near future.
Market Leading Technology
The company prides itself on its cutting edge and industry leading technology, which it invests a considerable amount of its budget into with a particular emphasis on making sure that it can almost effortlessly service its multitude of clients around the world.
Its technology basis itself on a state of the art proprietary state of the art software platform which is specifically designed to ensure an impeccable transition with its integration into both mobile and desktop deliverables which includes a single wallet function.
One of the best capabilities is its API integration interface which enables a solution to serve multiple scenarios with a highly robust framework.
Equipped with a faultless ability to retrieve an up to date version of ProgressPlay’s entire site and software content automatically in a HTML (Hyper Text Markup Language – a basic and popular coding language) format and more importantly in real time, it is the automation feature that is the big winner for ProgressPlay’s clients, which further contributes to the betting experience for the customer.
Included in this here, is the legal (T&Cs), informational and feature related, plus exclusive and promotional content that can be displayed on a sportsbook site, wherever the particular sportsbook wants, usually based on historical customer engagement and market research.
Another great advantage of this market moving integration interface, is that this API is available in a number of the world’s most spoken languages, which means that sportsbooks can cater comfortably and easily for customers around the world. Essentially they can have different versions of their websites, with the technology being able to action this with rapid and maximum efficiency.
Rest assured that new sportsbooks are able to quickly attract customers thanks to the acquisition functionalities that come with ProgressPlay’s comprehensive offering. As a customer, you need the sportsbook to have a vast customer base so that you actually have a sportsbook worth visiting.
Comprising an extremely well thought of and brilliant CRM software, the dedicated team prides itself on being able to provide a comprehensive selection of optimisation tools and services. These include funnel optimisation, player retention services, a dedicated VIP team for high rollers as well as a variety of communication channels – some customers have their preferred method of receiving information (email, SMS, in client).
Due to the fact that ProgressPlay only partners with the most reputable online sportsbooks (all of them authorised by the UKGC or relevant body), this means that sportsbooks can have their pick of some of the leading content currently on the market.
As a customer, knowing that you have chosen the right sportsbook is really important, especially if you plan to use it on a regular basis. Consequently, sportsbooks can make the choice of having a range of acquisition channels implemented, from enticing welcome bonus offers which focus themselves on flexibility with customers able to perhaps mix and match their bonus funds across a number of betting markets.
Unparalleled Mobile Optimisation
In line with considerable demand and the latest trends, ProgressPlay build all of their technology with a ‘mobile first’ mindset to cater for the 10s of millions of customers who prefer to use their mobile handset as their first choice for browsing and making bets.
ProgressPlay’s mobile offering is one of the best out there and uses advanced gaming technology to be able to provide their clients with a seamless experience that is up there with the very best, also with a number of integrated payment systems.
With the most sophisticated real time technology, ProgressPlay’s mobile offering is capable of comprehensively offering over 55,000 pre-match events every month, 30,000 live matches every month and over 140 different sports and markets for its client’s many customers.
The future looks bright for ProgressPlay with the company continuing to build with rapidity and expand their presence around the world. Perhaps possessing one of the brightest executive boards in the industry at this level, this means that they are well equipped to embrace new ideas and adapt quickly when they have to as the market initiates moves.