Only formed in 2016, Lithuanian tech company TG Lab are already working with some of the biggest names in the gambling industry, and the list is growing.
In their own words, they “ship mission-critical Betting & Gambling software for market leaders”, and one of their key aims is to offer their clients the freedom and flexibility to make the platform their own.
Their CEO is Ugnius Simelionis, the man who ran Tonybet from 2012-2019, and other leaders in the company have experience working for the likes of Betsson, which explains their strong starting position.
They are not a well known platform provider in the UK yet, but at the rate they are moving this is likely to change, with big brands already striking partnerships and expansion into the rapidly developing American market going well.
New TG Lab Betting Sites
Betting and Gaming Solutions
TG Lab are not a company that has multiple different business verticals, rather, they have built a solid platform for gaming and sports betting, that can be relied upon and tinkered with.
What’s more, they have paid close attention to the design incorporating simple but effective features in order to make their platform as ergonomic and effective as possible.
Their products are available as a full package, often called a turnkey solution, that a brand can license and use straight out of the box; or as a series of bolt ons, whereby a company can choose to integrate specific products such as casino or poker to an already existing website.
Their approach is agnostic, so they have developed their products to go equally well with any pre-existing system or technology, which is great for them and their clients.
The back end of the platform allows operators to, amongst other things:
- Manage any number of brands from the same platform, even if those brands are operating in different regulated markets.
- Use the platform’s non-intrusive open architecture to add new products or integrate existing systems and technologies .
- Request bespoke additional features and capabilities designed specifically for the brand in question.
This means brands can use TG Lab’s platform in any way that suits them, for a more personalised end result.
As the American gambling market opened up, TG Lab developed Strive, a North American focussed entity with their advanced player account management (PAM) technology built in.
Since the US has multi-regulatory obstacles to be overcome thanks to their state system, this made Strive one of the few technologies out there that could truly cope with the task.
Betsson Group had already signed a deal to partner with TG Group in order to access their PAM technology, and as such went on to acquire a 35% share of Strive, and launched their US Sportsbook using the platform, the first brand to do so in the country.
This pumped £4.7 million into the company, which for a smaller business like TG Lab is big money, and will support their expansion efforts across the pond.
If things go well over there, TG Lab could grow incredibly quickly in the coming years.
TG Lab History
For a company so young there isn’t much in the way of history to tell, but their ascent has been sharp.
Founded in Lithuania in 2016, they celebrated their 5th birthday in 2021 having attained B2B licenses all over Europe, including Sweden, Denmark, Lithuania, Latvia and Estonia
The most recent jurisdiction to grant them a supplier license at this time though, was the Malta Gaming Authority.
This was a key milestone in the company’s future plans to expand, because it gave their existing clients more options and made them much more attractive as a potential new business partner.
William Jur, the vice president of business development at TG Lab, said:
We are ready to back our partners in any regulated market they target, anywhere in the world. That is part of our core strategy and it works well.”
As we know, they are already available in the UK, with Spain and Australia being next on their list.
They now employ over 100 people, seem to be constantly hiring, and work with the likes of Betsson, Betfred, and STS among others.