Football Shirt Sponsorship: Are Trading Apps Replacing Bookies?

Betting sponsorship has played a huge role in football over the last decade, especially in the Premier League where advertising real estate commands a lot of dosh. This has also been the subject of a fair amount of controversy though, with campaigners arguing that promoting gambling vis football is irresponsible and can be harmful, especially…

Betway Hit With Record Breaking Fine

It seems like this is all I ever write about at the moment, but the conduct of yet another big bookie has bee called into question today after Betway landed a fine of £11.6 million. That’s going to leave a mark. The UKGC had been investigating the online bookie for failures in anti-money laundering and…

Record Breaking Numbers in Shirt Sponsorship Deals

For the 10th year in a row, the amount raised in shirt sponsorship in the Premier League has topped that of the preceding season. This record breaking streak saw a total income of £349.1 million in shirt sponsorship deals for the 2019/20 season. This becomes relevant when you realise that out of the 20 clubs…