{"id":1674,"date":"2020-09-07T16:24:14","date_gmt":"2020-09-07T16:24:14","guid":{"rendered":"https:\/\/www.newbettingsites.co\/?page_id=1674"},"modified":"2022-10-20T14:44:13","modified_gmt":"2022-10-20T14:44:13","slug":"what-information-do-betting-companies-track","status":"publish","type":"page","link":"https:\/\/www.newbettingsites.co\/articles\/what-information-do-betting-companies-track\/","title":{"rendered":"What Information Do Betting Companies Track and Why?"},"content":{"rendered":"
Betting companies need to track certain information of their customers for legal reasons, largely to ensure things like money laundering can\u2019t take place. They also need to make certain that customers don\u2019t have gambling problems, which involves more tracking of a customer\u2019s data. The key question is what they track and what they do with the information that they glean from their tracking.<\/p>\n
The answer, in short, is that they track pretty much everything. They\u2019ll keep track of when you log in, how you long you spend doing certain things and what each click you make influences during your time logged in on the site. Though they do so for entirely legal reasons, it does allow a gambling company to build a profile of its users that can be used to make offers that they know the punter is more likely to accept.<\/p>\n
The only way to bet with no tracking is to use cash in store or in a casino, although even there if you are a regular visitor you will still be tracked.<\/p>\n
The foremost reason for a betting company to track information of a customer is in order to comply with certain legal requirements. Gambling companies need to know where you are physically located in order to ensure that they are complying with their licensing agreement in any given country, for example. They also need to ensure that you\u2019re over the age of 18, given that that is the legal betting age in most countries.<\/p>\n
There is also a necessity for a gambling company to monitor how you bet and how much you wager, largely in order to to ensure that you don\u2019t develop a gambling problem or that if you do then help can be offered. There are some uses of tracking that are designed to be helpful, even if they don\u2019t seem it. A company that knows you always bet on horse racing, say, can tailor promotions towards horse racing bets for you.<\/p>\n
Whilst legal compliance is a big part of the reasoning behind a betting company\u2019s ability to track you online, it would be a lie to suggest that they don\u2019t get anything else out of it. Given that virtually every click you make whilst you\u2019re logged in is monitored, it\u2019s fair to suggest that betting companies are able to build fairly accurate profiles of their users that can tell them a huge heap of information.<\/p>\n
The bigger the gambling company, the more they\u2019ll be able to do with the information that they learn from their customers. If they have multiple brands too and you have accounts with them then information will be shared across that network.<\/p>\n
There are numerous reasons for this, not the least of which is that the more information that you\u2019re given, the more you can then do with it. The likes of spending habits, how much you win and lose and what it is that you bet on will all feed into the information that the companies are using.<\/p>\n
They can then use it for two purposes: overall market decisions and individual assessments. When it comes to the latter, the information is fed into what are known as \u2018Risk Teams\u2019. It is their job to assess how much of a risk to a company\u2019s profits you pose as a gambler. In terms of the former, the information will be used to shape marketing choices and advertising decisions to attract more customers.<\/p>\n
It\u2019s also worth remembering that the increase in takeovers and partnerships within the betting world means that your information is unlikely to remain with just one company. Ladbrokes and Coral both come under the same umbrella, for example, whilst Paddy Power and Betfair are both part of Flutter Entertainment. A bet with Paddy Power means Betfair will have you information and the same is true for Ladbrokes and Coral.<\/p>\n
It is not uncommon to have your account limited<\/a> by one brand in a group, say Coral, then immediately have your account limited with Ladbrokes.\u00a0 You may not have done anything with Ladbrokes that deserves your account being limited but the fact they share information<\/a> means they can do this.<\/p>\n There are some specific reasons your information can be tracked, with the following being a good outline:<\/p>\n