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This page shows you all of the betting sites that we have reviewed over the years at NewBettingSites.co.\u00a0 This does not include the latest top ten sites, which can be found on our home page.<\/p>\nThis page shows you all of the betting sites that we have reviewed over the years at NewBettingSites.co.\u00a0 This does not include the latest top ten sites, which can be found on our home page.<\/p>\n
All the operators on this page are still new sites to UK punters, they may even be newer than those listed on the home page, we just reviewed them earlier.<\/p>\n
Only sites that have passed our independent vetting procedures are shown and all sites are UK licensed, meaning they have passed various tests and adhere to legislation on safe and responsible gambling, protecting vulnerable groups, ensuring customers are not mislead and that their funds are kept in protected accounts.<\/p>\n
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The sites we list are predominantly new to UK based customers, which does not mean they are necessarily brand new, in many cased they may have been around for a while but are new to these shores.<\/p>\n
We cover the following types of new betting companies:<\/p>\n
Different levels of resources are required depending on what degree of control autonomy a company wants, but one type is not particularly better than another.\u00a0 It all comes down to the owner and their commitment to their product and their customers and all sites undergo the same level of vetting from us before listing.<\/p>\n To be truly independent requires deep pockets and a lot of time.\u00a0 These brands do pretty much everything themselves in house.\u00a0 This includes designing, building and running their own sportsbook platforms, odds, in-play, features, banking, customer support, compliance, offers, etc.<\/p>\n For a new company to be able to do this needs a lot of starting capital and a long period of time to develop and test the sites.\u00a0 This is therefore the least common type of new betting site.<\/p>\n Independent sites can ultimately prove to be the best as they have complete control of how they design and run their site and who they want to market to.\u00a0 Conversely however independent brands run into the most initial problems as they have more bugs to deal with when trying to amalgamate the many parts that make up an online bookie.<\/p>\n It is rare for independents to come online and when they do they attract a lot of interest.\u00a0 We however will only list them when we consider them to be ready.<\/p>\n Independents are the most unique, as they don’t have to share their products, features and designs with other sites.<\/p>\n The majority of new sites are semi-independent.\u00a0 This means the owners have their own gambling license and are responsible for payments and holding customer funds, but the platform on which he site runs is provided third party.<\/p>\n This is the most popular solution for new operators as they can control a lot of the brand products, markets and features but without the largest cost in terms of money and time, building a sportsbook platform.<\/p>\n You can read about each of the major sportbook platforms in our dedicated section.\u00a0 There are many different providers (such as SBtech) but they all provide similar services.<\/p>\n At the lowest level a managed-solution may be almost entirely independent but may pull in the odds feed, in-play feed or some smaller aspects from the third-party platform.\u00a0 At the other end of the spectrum the operator will use a lot of services provided by the platform (e.g. customer services, features and offers) but they themselves still own the side and are liable.<\/p>\n Sites that run on platforms can look very similar on the surface, but depending on the level of management they can be entirely different from each other under the surface.<\/p>\n A full white label, or skin as they are sometimes referred to, are almost entirely managed by the platform provider, not the brand owner.\u00a0 This includes the gambling license, meaning the ultimate liability and your funds are held by the platform-provider, not the site owner.<\/p>\n Launching a white label is the quickest way to get a new site going, as operators don’t need to apply for their own licenses, set up payment provision or build infrastructure.\u00a0 A white label can be started with just a few staff and with the lowest initial set-up costs.<\/p>\n These sites however are by nature more generic, as they are far more restricted in he design, features and offers they can provide to customers.\u00a0 They also have to pay relatively high fees to the platform itself.<\/p>\n White labels come and go more often than other more independent sites, but being a white label doesn’t in itself mean a brand is no good.\u00a0 There are many great white labels out there with good owners and honest motivations.<\/p>\n You will tend to find as successful white labels grow they move to become more independent, switching first to a managed solution when they get their own licenses and then eventually to becoming more independent.<\/p>\n We strive to list a variety of sites that suit a range of customers, but on the whole we try to look for brands that appeal to the majority of typical punters.\u00a0 Below is a list of some to the biggest things we look for when scrutinising a new site:<\/p>\n It is also belief is that if a site is good enough to operate in the UK it is good enough to recommend to anyone, and the majority of the sites we list also accept customers form other territories.<\/p>\n The UK is one of the safest places to gamble in the world due to stringent regulations and licensing laws.\u00a0 These licenses are enforced by an independent body, the Gambling Commission<\/a>, part of the government department of media, culture and sport.<\/p>\n By obtaining a GC licence a company is committing to:<\/p>\n All the sites we list will have a UK license and if any licenses are revoked those brands will immediately be removed from our lists.<\/p>\n![\"platforms\"](\"https:\/\/www.newbettingsites.co\/wp-content\/uploads\/2019\/05\/platforms.png\")
There are three major categories of new betting companies that you will encounter on this site; fully independent brands, partially managed sites that run on third-party platforms and full white labels<\/a>.<\/p>\nIndependent New Site<\/h3>\n
Third-Party Platforms & Managed Solutions<\/h3>\n
Full White Labels<\/h3>\n
Our Criteria For Listing New Brands<\/h2>\n
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We vet new brands on a number of levels, one of the biggest of which is if we ourselves wouldn’t use our own money to bet with these companies then we wouldn’t recommend them to you either.<\/p>\n\n
UK Licensed Only, But Why?<\/h2>\n
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We are a UK based site and therefore we understand this market the best.\u00a0 This means we are best placed to evaluate sites available to a British audience.\u00a0 We also know a lot of our readers are based in the United Kingdom and it is a legal requirement for a betting site that accepts UK players to have a license.\u00a0 If you choose to bet with a non-licensed brand you will be missing out on a lot of legal protections.<\/p>\n\n
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