{"id":3380,"date":"2022-06-07T13:50:05","date_gmt":"2022-06-07T13:50:05","guid":{"rendered":"https:\/\/www.newbettingsites.co\/?p=3380"},"modified":"2022-06-07T13:50:05","modified_gmt":"2022-06-07T13:50:05","slug":"winning-most-likely-to-keep-us-betting-ukgc-research-finds","status":"publish","type":"post","link":"https:\/\/www.newbettingsites.co\/winning-most-likely-to-keep-us-betting-ukgc-research-finds\/","title":{"rendered":"Winning Most Likely to Keep Us Betting UKGC Research Finds"},"content":{"rendered":"

We all know that the objective when making a bet is to win.<\/p>\n

The hope is that we find a market offering good enough value to balance the risk\/reward ratio and make the bet worth placing, and that the bet is then successful.<\/p>\n

However, according to some recent research by the UKGC, it is also this very act of winning a bet that makes us more likely to bet again, as we attempt to recreate the positive experience we enjoyed previously.<\/p>\n

This is all part of the regulating body’s consumer journey research, which has resulted in what they are calling the ‘Path to Play’.<\/p>\n

Here’s what it is, and what it shows.<\/p>\n

What is the Path to Play Research?<\/h2>\n

\"Online<\/p>\n

Building on their ‘Why People Gamble<\/a>‘ research, the UKGC decided to dig deeper and explore exactly what makes people decide to have a bet by working out the thought process going on in a gambler’s head.<\/p>\n

Obviously there is no one answer here, because everyone is different with their own internal thought process, and we all see and hear different things that will in turn have a unique effect on each of us.<\/p>\n

However, the research was able to break down what happens into 6 broad categories<\/a>:<\/p>\n