Altenar is not a platform provider that will be familiar to many British punters, but in South America they are one of the biggest sportsbook suppliers of all, so they have plenty of experience.
As a company they are a bit all over the place, since despite their large South American market their offices are based in both Malta and the Isle of Man, and they are also licensed in Romania, the UK, and Canada.
An excellent company for entry level gaming and sports betting brands, Altenar offer a service that provides a certain amount of hand holding, but equally can help established brands go from being a single product to a multi-product offering with simplicity and ease.
New Altenar Betting Sites
What do Altenar Do?
Without reinventing the wheel, Altenar offer an online casino and an online sports betting platform that brands can license and use then promote to their customers.
Perfect as a first option for newer brands or those who want to add a product to an existing website, Altenar are not the sort of provider who are constantly rolling out new features or trying to disrupt the market.
Rather, they stick to concentrating on providing a solid product and a solid service, as well as gathering feedback from clients on how they would like the service to be improved and adatped.
The other thing that is notable about Altenar is that they have licences to operate in many countries, from European countries which welcome gambling services to newer developing markets, so their reach is broad.
From India to Japan, Canada to Zimbabwe, operators big and small can utilise Altenar’s products.
Sports Betting Platform
Altenar provide a fully managed sportsbook platform, meaning their clients can focus on marketing the product and managing the customer experience using the various back end tools available.
These include the ability to set promotions and offer them out to either a specific set of customers, or the entire user base. They also handle things like risk management, payment provider relationships, and offer 24/7 trading and business support services to the brands who employ them.
It’s a bold intuitive platform that doesn’t go over the top with features, but provides a very nice balance between usability and contemporary style, with all of the staples such as cash out and live betting available.
Working with 13 different data suppliers, Altenar’s platform can provide comprehensive coverage of a large range of sports with deep market availability and interesting betting lines, which can be customised by the operator to appeal to a certain bettor demographic.
Those operators with more than one brand in their business family can even manage all of their brands from the same portal, making large swooping changes to all brands at the same time, or taking a more tailored approach.
The sportsbook can be operated on its own or bolted on to an existing casino product, even if that is not supplied be Altenar.
Online Gaming Business Start Ups
While the standard offering from Altenar isn’t, perhaps, all that original, where they differ from most other platform providers is with their approach to new start ups.
The quality of their product is great, but what is of most value to new brands with little to no experience is the help and guidance the company can and do offer.
An operator can come to them with or without a license, and Altenar can have them set up and ready to trade with remarkable speed and efficiency – all the operator needs to do is make sure people are finding their website.
Even starting at the very lowest level as a true white label where a brand is operating under Altenar’s license, the company can help steer the ship until the point at which that brand is ready to operate more independently.
This is invaluable for any brand that is starting fresh, because all they really need are marketing skills and some branding such as a logo that can be applied to the website. The path to growth is already laid out.
In terms of their online casino platform, they have access to 4 figures worth of games from more than 25 developers of the highest calibre, including 2 different live casino providers, so operators have plenty of options in that department.