Despite being founded erhaps not a betting platform many people will have heard of, BtoBet nevertheless has a good presence in the UK.
This is because the company was bought out by Aspire Global (AG Communications) in 2020, who themselves are a casino platform provider and wanted to branch out to cover the whole market.
Therefore, any Aspire owned brand or white label will be using BtoBet as their sportsbook platform.
Aspire are actually owned by The NeoGame Group, which technically makes BtoBet part of that same group, but for the punter this won’t make any difference to their betting experience.
The company are headquartered in Gibraltar, but also have offices in Macedonia, Malta, and Italy, employing around 200 people and operating in more than 45 markets, which gives you some idea as to their size.
BtoBet had more than 60 clients in Europe, Africa, and Latin America even before Aspire Global acquired them, and now have a good foothold in the UK industry too.
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BtoBet have always centred everything they do round the user experience, so bettors will notice how easy their platform is to use and how conveniently it is all laid out.
At the same time, their clients – the betting brands themselves – need something that is unique, tailored, and customisable in order to stand out and have an identity, so BtoBet have brought these two key elements together in the product they offer.
Their product can be thought of in two parts:
- Sportsbook Platform
- Player Account Management
So the average bettor sees and uses the platform, while the betting brand themselves manage everything about that platform and their customers using the Account Management tools.
These two products are actually all rolled into one, and BtoBet call it the Neuron 3 platform.
It is an incredibly sophisticated platform that can even link bets made in shops to online accounts, so it has far more scope than most others, and is also more flexible than many of its competitors, meaning betting brands can fine tune it in exactly the way they want.
They can choose from 75+ sports markets containing more than 2,000 unique betting markets across 75,000 pre-match events and 25,000 in play events each month; set custom betting margins for all markets; manage customer risk profiles; customise bonus parameters and create marketing campaigns targeted towards specific customer types; manage multiple betting brands from the same place – they can even build their own interface design if they don’t want to use one of BtoBet’s customisable templates.
What’s more, both sides of their product are designed to work with or without each other; so the Player Account Management tool can be plugged in to a 3rd party or proprietary sportsbook platform.
They can also provide specific elements to pre-existing operations, such as data feeds, or take a more all encompassing role with their turnkey solutions.
In a nutshell, BtoBet have an incredible product that that be moulded to fit the needs of any client, big or small.
Founded by Alessandro Fried, the company only began in 2017, so it has had quite the rise to the top.
Focussing on markets outside of the UK probably helped in this regard, since a quality product in less competitive regions is bound to stand out, as well as allowing BtoBet to fine tune their platform along the way.
The company has a culture of hiring the best talent and keeping them happy with flexible working hours, stimulating projects, regular team building events, and plenty of learning and career development opportunities.
This means that their service is exceptional, allowing the company to build up a large client base across several continents in such a very short space of time.
This was always going to attract attention from other companies, and Aspire Global came along in 2020 with a €20 million deal to acquire BtoBet.
The two companies complimented each other very well, allowing each one to now provide verticals in both major industry sectors, casino and sports betting, while their overall owner, NeoGames Group, creates their own slots and lottery games to add into the mix.
BtoBet are now the go to sportsbook platform for any brand working with Aspire Global, so while its unlikely that any established names in the online betting world will be jumping across to their sportsbook platform, when it comes to new bookies, we may well be seeing a lot more of them.